Mitsubishi electric car to get U.S. market test by PG & E, Edison
A handful of MiEV cars will be sent to the utilities, which will evaluate whether there's a mass market for them here.
By Ken Bensinger9:40 AM PDT, August 7, 2008
Mitsubishi Motors Corp. will bring electric cars to the U.S. starting this fall in test programs announced today with Pacific Gas & Electric Co. and Southern California Edison.
The Japanese automaker will deliver fewer than a dozen of its tiny MiEV electric cars to the utilities, but the company said it plans to use the programs to determine whether the U.S. is a viable mass market for such vehicles.
"It's an important market and we want to evaluate if electric cars are feasible as a commercial technology," said David Patterson, Mitsubishi's senior manager for regulatory affairs and certification.
Currently, only one company sells electric cars in the U.S., San Carlos, Calif.-based Tesla, which began delivering its $100,000 Roadster in April. Electric cars made by General Motors, Toyota and other major carmakers were available on limited lease terms in California in the late 1990s, but most of those cars were recalled and the lease programs were discontinued.
Now, with gasoline prices roughly triple their 1990s prices, interest in electric cars has risen significantly and a number of automakers are considering the technology, including Nissan and General Motors, which plans to release its electric Volt in late 2010.
Mitsubishi will begin selling the MiEV in Japan starting in August 2009 for between $45,000 and $50,000, not including government incentives of more than $15,000. A non-electric version of the car retails in Japan for around $20,000.
The largest component in the price, said Patterson, is the car's advanced lithium ion battery, produced by Lithium Energy Japan. Battery technology is considered the main obstacle to widespread adoption of electric and plug-in hybrid vehicles.
The battery, which can be charged in five to seven hours using 220-volt current, gives the MiEV a 75-mile range and a top speed of 81 mph. It can hold three passengers and the driver.
ken.bensinger@latimes.com
